Ikar is an Israel-based sportswear manufacturer specializing in the design and production of athletic and lifestyle apparel. Its in-house brand Seisei, focuses on contemporary sports and leisurewear that combines modern design with Ikar’s technical expertise. Together, they manage the full process from concept and development to production and branding.

As the graphic designer, I was responsible for shaping and maintaining the brand’s visual identity across all marketing and product touchpoints. I designed campaign materials, social content, lookbooks, and packaging; developed product branding graphics and prepared production-ready artwork. Working closely with the product, marketing, and manufacturing teams, I ensured a cohesive and high-quality visual presence from concept to final execution.